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1) Bio-Pesticides and Micro Fertilizer Products: Demand and awareness of organic farming has increased tremendously all over the world and also in India. Numerous diseases like growing cancer, kidney, depression etc. are caused by the use of chemical fertilizers and pesticides. If you want to live disease free in the future, yoga and organic food will be mandatory. Consumers are willing to pay double for organic vegetables, fruits, milk, etc., as they can afford to spend Rs 10 to Rs 15 lakh on cancer and kidney failure tomorrow. This requires the use of organically processed bio-pesticides and micro-fertilizers.


Market Size: In 2016, the bio-pesticides market in India had a turnover of 102 million and by 2025, the market size of bio-pesticides is expected to increase to 778 million. Currently, there are only 27 major bio-pesticide manufacturing companies in the country. Therefore, considering the current increasing demand and future opportunities, it will be very profitable to do this business.


Products: A wide range of Bio-Pesticides and Micro Fertilizers are currently available in the market. These products are classified into Pesticides (to kill insects), Fungicides (to kill fungi), Weedicides (to kill weeds), Rodicides (to kill rats), Algisides (to kill algae in swimming pools or tanks), and Pesticides (To kill germs). All these products are made in the form of sprays, powders, liquids, crystals. In this, products of many brands can be seen in the market.


Consumers and Benefits: Farmers from different parts of the country as well as bio-pesticide companies, bio-pesticide distributors, regulatory bodies, micro-organisms, biochemical / plant growers, agrochemical companies, agro-production centers are the major consumers of these products. These bio-pesticides are used as pesticides to naturally control the infestation of crops like grapes, pomegranates, vegetables etc. Bio-pesticides contain a mixture of essential ingredients. All these elements are bactericidal and antiseptic. These products are cheaper and more effective than chemical pesticides and also increase soil fertility. Bio-pesticides and micro-fertilizers are excellent bio-pesticides and are effective against various infectious diseases. These products can also be exported abroad.


Production and setup: A minimum of 20 guntas is required for production of bio pesticides and fertilizers, as well as various machinery, plant automatic and semi-automatic. Also important are commercial electricity connections, trend licenses, Pollution Control Board no-objection certificates, CIBRC registration, and so on. They usually cost between Rs 10 lakh and Rs 35 lakh.

Excise duty and profit: Approximately Rs. 75 lakhs to Rs. 1.25 crore capital is required. Approximately Rs. 20 lakhs to Rs. 35 lakh annual profit.

Marketing: Local, National, Institutional, Export, Online. Network Marketing: When considering local marketing strategies, using SEO and targeting local farmers, and agricultural production centers is the best way to reach more customers. Similarly agricultural exhibitions, fairs, conventions, agriculture based portals etc. The media can be put to good use for marketing. Banners, attractive hoardings, newspapers, etc. can be used locally. Another effective way is to build an effective network of channel partners and introduce products to the people through them. Hiring an advertising agency or professionals to promote a product nationally and create a solid marketing plan is one of the most important ways to do effective marketing. Online marketing includes online advertising, websites, social media and email marketing. It is also important to develop a good channel partner program for effective sales.

Summary: Bio-pesticides and micro-fertilizers are organic nutrients and bio-pesticides for plants in India, these pesticides are essential for agriculture. Therefore, bio-pesticides and micro-fertilizers are in high demand in the market. Demand for this specialty has grown significantly as a result of recent corporate scandals. At present, there are very few companies in India manufacturing bio-pesticides and micro-fertilizers, so there is a great opportunity for start-ups in this field.

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