Best Marketing Strategy for SaaS Startup Companies

The SaaS (Software as a Service) industry is creating its space in the Technology Market. As per Statista, the global market size of the SaaS industry is estimated to be at 145 billion USD by the end of 2022.

Every company strategizes to pick its own space and position in the hub. Many players enter this space with their tools like Customer Relationship Manager (CRM), Enterprise Resource Planning (ERP), Cloud Technology, Human Resource Management tools, etc.

The sad truth is, only 1 out of 100 players could sustain for more than 3 years. As the cost involved is very huge in developing a product and the second reason is due to Marketing Failure. So in this article, you would be bringing how a SaaS company can build a marketing strategy.

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https://businessconnectindia.in/marketing-strategy-saas-startup-company/