01/12/2022 Marketing
As consumers, we’re never happy with the online experience. The problem is that marketers and businesses haven’t been able to get ahead of it either. The rise of the internet has come along at just the right time to wreak havoc on brands and companies. No longer can a company rely solely on traditional media to reach its audience, which means that in order to succeed, companies need to be ultra-prepared for the future by incorporating all digital marketing channels – especially search engine optimization (SEO) tactics. Google has made sites with low-quality content rank higher using its algorithm known as “Quality Score .” This means that when you have a website like Trip Advisor or Yelp that ranks high in search results because they have lots of user-generated content and a lot of user reviews, but your site doesn’t rank as well because you don’t have user-generated content and you don’t have many user reviews – these rankings can work against you instead of for you.
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