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What are the types of Digital Marketing?

Digital Marketing is a monster. What channels should you focus on? What exactly do SEO or PPC indeed mean? What are the benefits and drawbacks of each type that are digitally-based marketing? What is the best place to begin?

For all those clarity on the topic, we discuss the types of Digital Market and the Best Digital Marketing Agency in Kolkata.

When you decide on the best digital marketing channels, the same questions are asked: Why do you need to utilize digital marketing? And WHO do you want to reach through all your efforts to market? It will assist you in selecting the appropriate methods and channels to meet your goals.

Various types of Digital Marketing
Search Engine Marketing
Display Advertising
Mobile Marketing
E-mail Marketing
Content Marketing
Affiliate Marketing
Influencer Marketing
Social Media Marketing
starting from the very first topic:-

Search Engine Marketing
SEM, also known as Search Engine Marketing, refers to employing paid strategies to improve the visibility of search results. Whenever someone searches for a particular keyword, Google shows a page to them, It consists of both organic and natural searches, and SEM is all about that your site will be viewed on the top of the page.

Display Advertising

Display marketing deals with the type of marketing in which a company's promotional messages appear on third-party websites or SERPs outcomes pages, including publishers. It is similar to advertising on poster hoarding, wallpaper, etc. the only difference is that we do ads online here. It has come to be extra sophisticated now with programmatic marketing and retargeting.

Mobile Marketing
Mobile marketing is a multi-channel, digital marketing technique geared towards attaining a targeted audience on Smartphone’s, tablets, and other cellular devices, through websites, e-mail, SMS and MMS, social media, and apps. In recent years, clients have commenced shifting their attention (and bucks) to mobile. Due to this, marketers are doing the same to create genuine omnichannel engagement. As technology becomes greater fragmented, so does marketing. And in order to earn and preserve the attention of potential buyers, content should be strategic and incredibly personalized.

E-mail Marketing
Every Promotional mail the company sends to the targeted client to grow the sale of their business can be considered e-mail marketing.
E-mail marketing's primary objective is among these 3, i.e., to make loyal customers, gain trust, and brand their business.

Content Marketing
In digital marketing, there is s famous quote- "Content is King." If you want your site to be ranked on the top pages of search results, you must create compelling and unique content. Content marketing entails creating and dispensing content—text, pics, multimedia— that adds value to your target audience instead of simply broadcasting a marketing message. In case you're in B2C (business to customer), 'content' can mean social media posts, blog articles, and amusing videos; in case you're in B2B (business to business), it might be extra white papers or reports, webinars, and educational films.

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