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Description

Lead management is a part of the customer life cycle referring to the process businesses use to capture interest in the product or service they offer, and convert that interest into sales. No matter who the demographic audience is, both B2C and B2B lead management software hold a unique capability to optimize the sales funnel.
It is a tool that helps businesses manage their sales leads in a more organized and efficient manner. It allows small businesses to track leads throughout the sales cycle, from the initial contact to the final sale. It helps to automate many of the manual processes involved in managing leads, such as data entry, follow-up reminders, and lead scoring.

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