21/06/2022 Financial & Legal Services
To effectively run a small or medium-sized business, especially a start-up, and ensure unhindered growth, an entrepreneur tends to wear many hats. But, due to a lack of expertise in certain fields, especially marketing, which is the key pillar to success, business owners often fail to create a strong brand identity that ultimately leads to the downfall of the business and even bankruptcy. To reach out to maximum potential customers, position the brand and create top-of-mind awareness, persuasive marketing strategies are a must. Because, eventually, this will ensure sales and determine the reputation of the company in the industry.
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