Before AND was launched there werent many designers catering to the needs of the Indian woman

Company Description: Before AND was launched, there weren’t many designers catering to the needs of the Indian woman. Our country is unique in terms of its culture, which made it even more important to understand what she was looking for, her psyche, her body and her comfort levels. AND offers a chic collection of western wear that comfortably combines formal and evening wear. It has evolved to keep pace with its clients’ changing lifestyles. AND takes them to higher levels of comfort and confidence by making them look, feel, work and play better. The label constantly refreshes its designs and experiments with international trends to help customers create their own personal style.
Presently, AND is retailed through over 515 points of sale, which include 122 exclusive stores, and 350 established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central etc.

Campaign Description: To promote the AND ecommerce website

Objective: To deliver sales

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