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Successful saas lead gen typically exhibit a unique sales funnel. The top of the funnel in saas lead generation is usually very broad. These stages of b2b lead generation typically have a high drop rate and a short duration of time; clients are qualifying products at this stage based on features, pricing etc. and select a few products that best suit them. The middle of the funnel is the most important and requires the most effort in saas lead gen.

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