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A press release has its limitation and as a standalone PR tool, it may not result in the desired mileage for a brand. The press release is always limited to 800-1000 words and cannot be used for every elaborate piece of communication a brand plans to send out. However, it is a short yet effective tool to generate immediate buzz for a brand. Keeping in mind the above factors, the reach and use of a press release can be made effective.

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