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Description

Pay per click is an internet advertising approach in which advertisers pay for the clicks on their ads. Advertisers compete for the right to show their ad in a certain context that they believe is relevant to their objectives. The context could be determined by keywords, a specific target group, or even the placement location–all of which are estimated values for the advertiser in terms of generating leads, selling items or services, or generating consideration.

The context could be determined by keywords, a specific target group, or even the placement location–all of which are estimated values for the advertiser in terms of generating leads, selling items or services, or generating consideration.

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