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Description

The current market panorama depicts a great effect of globalization and customer centric approach. Products are within easy reach because of advancement in internet technologies, and it’s easier for consumers to check for various varieties of product range, product comparisons, whether product specifications matching their needs or not, etc. With a complete change in customer’s buying methods, change in the sales and marketing process gets mandatory. Earlier the sales people were the main point of contact and source of product education to the customers. Now, customers are intelligent enough to extract the product details and reviews directly from the company’s website and social media, which is the main marketing conduit for any organization. With this change, the need of synchronization between the two departments get as important as ever before.

SalesBabu CRM is a great tool to organise the efforts of both the sales and marketing team and maximise output for the firm with a systematic approach towards workload balance.

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