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A new wave to interact with customers arrived through digitalization; artificial intelligence brought in an enormous change in the face of marketing; hence, marketing is changing dramatically to bring brands to a relation with consumers that none thought could be imagined in a decade before. This brings the concept of AI-Powered marketing as a rigid milestone in the world of digital marketing that has not ever seen insights and personalization which deliver efficiency like it never had before. This blog post will talk about how AI is revolutionizing customer engagement and the important strategies that businesses can embrace to be successful in this new space.

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