AI TechPark Interview with Jerry Abiog CMO at Standard Insights

Standard Insights enables the execution of data-driven omnichannel campaigns within a few clicks of your mouse to target the right person with the right product at the right time. AI and Technology are central to effective marketing campaigns.

1. Could you tell us more about your role at Standard Insights?

I’m one of the co-founders and serve as the CMO. My primary duties are to build brand awareness for Standard Insights and its suite of products by educating business leaders who seek to leverage their first-party customer data to build their moat.

2. What is your company’s mission and vision?

Our mission is to be the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.

3. Tell us about your journey working with startups and finally leading Standard insights as CMO.

I left the corporate world in 2011. I started my own business helping software companies with sales and marketing initiatives. I’ve had good and bad clients. One of those bad clients was an AI/ML startup that failed. It bombed not because of the idea but of the execution. We focused too much on technology, not solving business problems.

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