What is online marketing? What strategies are used

Currently there are many different marketing methods, so do you know what online marketing is? Let's find out together

What is Online Marketing?
Can understand Online Marketing is a form of marketing based on Online environment, including Internet and Mobile.

While traditional marketing channels are expensive and increasingly ineffective, online marketing grows rapidly thanks to its low cost and high efficiency.

Basic online marketing includes what?
After you have your own concept of online marketing, the next thing you need to find out is the basic online marketing jobs.

In essence, online marketing covers many different small areas, and each one plays an important role in creating overall online marketing.

Website - what is online marketing
Website is a place that allows you to perform two parallel jobs at the same time, introduce service advertisements to customers, and approach to find out customers.

SEO and Adword
Seo is performing a variety of jobs with the aim of optimizing search engines. In other words, Seo is a way to build and update the website so that it is user-friendly and with Google's search engines. Seo is the most important way to help your website get to the top of Google, thereby increasing the chances for users to visit your website.

Social marketing
With the development of social networks and forums like today, using social media for marketing is a popular way.

Email marketing and mobile marketing
These are also two important areas of online marketing

What are the benefits of online marketing?
Online marketing is much cheaper than traditional forms of marketing and advertising.
You can easily find the market - your target audience and get in touch with them.
Easy to use
Use it to generate revenue and even run an entire business without having to have a real office.
Often scaled on a large scale with little hassle
Although online marketing brings a lot of great value. However, it also brings many obstacles. Strategies and tactics are constantly changing. Today, technologies are evolving at a rapid rate and it is difficult to keep up, especially when you are not familiar with them.

6 effective online marketing strategies
Content marketing
One of the core online marketing solutions to drive traffic to a website is content marketing.

Content marketing is quite popular today because it is extremely effective. Not only that, it also helps to expand the scale, add value and most importantly, it is free of charge. The article you are reading is one way of content marketing.

Email marketing
Email marketing is one of the most effective online marketin channels. For many businesses, that is the number 1 motivation to sell online.

3 basic steps for email marketing
Create an account with an email service provider.
Build your email list and use email segmentation to reach the right customers.
Email your listings with messaging content that engages them and nurtures them. Along with that is using the call to action to drive sales
Social media (organic)
At the end of content and email marketing, I'll take you to social marketing.

Technically you can do content marketing on social media. But there are also many benefits to social media than that.

3 basic steps for effective online marketing model
Establish your presence on the social media platforms where your target market is located.
Attract audience's attention in many ways such as entertainment, useful content,
Create direct comments for your audience, capture them and add them to your email list. From there generate indirect revenue from branding.

Paid Online Advertising
Paid Online Advertising is a traditional form of online marketing. Instead of searching for traffic, leads, and sales through conventional methods like content marketing and social media, you only need to buy traffic.

4 basic steps for effective Paid Online Advertising
Identify where your target audience usually spends their time online
Pay to appear in front of them
Build a relevant offer that generates sales, leads, or brand awareness.
Epilogue
Hopefully, through this article, you understand exactly what online marketing concepts are and the benefits that online marketing brings to your business. And more importantly, you apply 6 effective online marketing strategies to your marketing campaign.

Refer: http://promarketing.edu.vn/