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Description

What is Facebook Pixel? How to Create, Setup & Use It?


Do you see Facebook advertisers showing purchase and add to cart results? And see them talk about retargeting web visitors? Well, nothing is possible without Facebook Pixel.


In fact, there’s no point in running a Facebook ad campaign if you have not added Facebook Pixel to your website or your landing page.


And here’s why:


First of all, Facebook Pixel allows you to track website visitors.
Secondly, it allows you to create a custom retargeting audience of the people who either visit your website to take a specific action. Then, you can also create a lookalike using these custom audiences.
And lastly, it allows you to track events and conversions on the website.

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