Key Steps for creating a first-party data strategy For all the talk about a first-party data strategy, there hasn’t been much discussion of what a fir...
Tactics to Drive High-Value Customer Engagement Customer Engagement today has become more important than ever, check out 3 easy tactics that can help ...
Customer Behavior is Valuable than Lottery Numbers For marketers, being able to accurately predict how and when to best reach customers to drive the m...
Effective Email Marketing Strategies to Boost Sales Most marketing channels are saturated, but email gives you the leverage to stand out. But, what ma...
Martech interview with Lindsay Tjepkema on Content Marketing Amplified marketing is the next generation of content marketing as it enables firms with ...
Local Social - Improve Customer Experience for Sales Local Marketing underlines the need to train teams. With this fact, it is easy to design strategi...
Digital Advertising Efforts : Facebook Vs Google When it comes to paid ad campaigns, most marketers find it difficult to choose the channel. So Darcy ...
Holiday Ecommerce Marketing Strategy - Guide Holiday season is an invitation for shoppers to avail extra discounts on the products. To attract custome...
Ecommerce vs Entertainment - For Primetime As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the Co...
