Technology News

Technology News Microsoft and Idea Cellular have tied up to introduce operator billing on the Windows Store for Idea subscribers. This partnership enables Idea users on all Microsoft Lumia devices as well as all Windows-based smartphones across brands to access their favorite premium apps and games from the Windows Store and pay for them through integrated operator billing. The amount will be either added to their monthly mobile phone bills or deducted from their pre-paid balance, depending on their data plans. with this announcement, Idea Cellular becomes the first operator in India to offer integrated operator billing on the Windows Store. This facility will make the consumer’s payment experience more seamless and will be a boon for those who do not own credit cards or are uncomfortable using them for online transactions. Microsoft is constantly working on expanding monetization options for developers on our platforms and this partnership is another step in that direction. Unlike in other parts of the world, credit card penetration in India is very low and this, in turn, impedes the consumer purchase experience and limits app monetization. With the introduction of operator billing, we have seen significant increase in consumer commerce across developed and emerging markets. We expect Microsoft’s partnership with Idea Cellular to immensely benefit consumers and developers,” said Harish Vaidyanathan, Director – Evangelism, Microsoft Corporation (India) Pvt. Ltd..Visit on varindia official site https://www.varindia.com/ to know more.