Seminar on Importance of Social Media in Film Production at 15th GFFN

Noida: Social Media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. The office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts etc.,” initiated Dr. Sandeep Marwah President of 15th Global Film Festival Noida 2022, Seminar on the first day of the festival on Social Media and Cinema.

“Big film studios and indie film production companies alike are mastering the tools of social media to tell the stories of their projects, drive the conversations and generate that all important buzz well before their projects are seen by audiences,” added Malena Rojas Medina Cultural Counsellor, Embassy of Cuba.

“Social media marketing is a very useful tool for introducing your venue to new audiences, or further engaging existing ones. It is also particularly useful for targeting audiences for more niche screenings and events,” expressed Rajesh Talang renowned actor from Mumbai.

“Digital media has restructured working models for the music, television, film, and publishing industries. As a result, TV shows and movies have gradually embraced the on-demand mode on every electronic device,” said Dr. P.K. Rajput former Vice President Cadila Pharmaceuticals.

“Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue,” informed Hemant Nitin Das writer, producer and Cinema Director.

“The Internet simplifies the process of entering films into contests and makes it possible to network with many more people. Most of all, it allows filmmakers to get their work “out there”, getting attention on the web before a movie mogul ever sees it,” said Deepak Kalra renowned Youtuber & Actor.

“Overall, creating a social media profile is a no brainer for any business but can be incredibly useful for filmmakers. Taking time to plan out your strategy, look at trends and trying creative marketing techniques will provide you with a way to engage potential audiences and build movie hype,” said Priya Dhingra Social Media Influencer.

The event was conducted by Ashok Tyagi Director Festival, Dr. Sneha Samandar Associate Director School of Cinema anchored the program and Sushil Bharti proposed vote of thanks. Later Dr. Sandeep Marwah presented dignities with festival memento. The event was supported by Asian Unity Alliance, ICMEI, AAFT University and WPDRF.