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What is JOGA pra rolo?

Before we dive into the specific scenario of Realengo, it is important to understand what “JOGA pra rolo” is. It is a popular expression that refers to the practice of exchanging products or services instead of selling them for money. This practice is very common in flea markets, social media groups and even among friends and neighbors who are looking for alternatives to traditional consumption.

In the case of “JOGA pra rolo Realengo”, this practice has gained strength on digital platforms, where residents of the neighborhood connect to exchange everything: from household appliances to clothes, from furniture to toys. It is a form of conscious consumption that also strengthens community ties.

Why is JOGA pra rolo so popular in Realengo?

Realengo is a neighborhood with a strong community identity. Many of its residents were born and raised in the region, which creates a sense of belonging and mutual trust. In this context, “JOGA pra rolo Realengo” stands out as a way to strengthen these connections. Swapping something with a neighbor or someone you know from the local market, for example, creates a cycle of trust that is difficult to replicate in other forms of commerce.
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In addition, the economic situation of many families in Realengo makes “JOGA pra rolo” an attractive alternative. Instead of spending money to buy something new, residents prefer to exchange what they no longer use, saving money and still getting what they need.