OPTIMIZING STEP IN RUNNING FACEBOOK ADVERTISING

Facebook is a social network with a large number of users in Vietnam. Running facebook ads helps spread the brand and increase revenue extremely effectively. ROI is the channel measuring the index of return. Currently, there are many people running on facebook channel but really do not know about ROI and how to optimize ROI.

Running ads without a clear orientation will cost you much and not achieve results. ROI (return on advertising cost to remove). Pro Marketing - No. 1 Online Digital Marketing Training Center In Vietnam, with many years of researching and directly running facebook channel projects, would like to share.

OPTIMIZING STEP IN RUNNING FACEBOOK ADVERTISING

* Optimization step 1: Define who the target audience is?
For effective advertising, you need to identify the target from which Target is the right audience. The closer Target is, the more successful the project will be: age, gender, geography, interests, behaviors, ...

To do so, it is necessary to carefully research information about customers who are interested in products - services. The best way is that you should group the customers into several groups. The purpose is to provide the most relevant content.

* Optimization step 2: Select the appropriate form of advertising

This is very important in choosing the right form of advertising, the ability to reach the target will be larger, the forms include: interaction, web traffic, potential customers, ...

For facebook, there will be forms: website interaction, display ads, advertising on mobile devices, call-to-action advertising, collection-creating ads, and news ads. message, ... We can easily see that fashion brands often use the form: creating collections or advertising experiences on mobile devices. Because most current users use Smartphones for surfing the web and interacting with purchases. Creating product collections and optimizing the device experience will help users discover better product services.

After we have an audience of interested audiences, we move on to creating message ads and call-to-action with lots of purchase offers. Choosing the right form of advertising will help increase advertising efficiency, reduce costs (CPM, CPA, CPL).

* Step 3: Create attractive advertising content:

Content, images and videos will determine 70% of the success of a Facebook advertising campaign. Attractive and really useful content, eye-catching images, ... will help increase engagement, click, comment, like, share, ... Try to create really good content, videos, quality images, ... Instead of doing massively, it will cause waste, inefficiency, ...

Good content is the step to attract hits on purpose of what customers are interested in. Pictures, videos,… highlight the message, create an impression on customers' mind,….

* Step 4: File classification, Advertising testing:

Let's divide the ad into several groups, broken down to evaluate the effectiveness and ad metrics. From there we will know which groups are operating effectively and need to invest more budget and vice versa.

The idea of ​​sending out a message with a strong call-out will wake up interested customers for example: special offers, limited quantity, ... This will help increase the number of customer interactions. previous mind, increase revenue, reduce advertising costs

* Step 5: Re-marketing the audience

If you are a comprehensive marketer, you should never ignore Re - Marketing (remarketing). In addition to facebook, use tips to collect customer files on other platforms. In order to re-market products and customer services that have been interested in before, ...

* Step 6: Eliminate spam comments
This is extremely important, the spam comments can adversely affect the products, services, ... you are trying to bring to customers.

* Step 7: Manage and develop potential leads
After collecting the number of customers from the display ad. You need this potential customer management and development system. You can use automatic customer care tools by sending emails, chatbots, ... about new offers, services, ... to customers.

Recently, there are 7 steps to optimize ROI in Facebook advertising. Build a strong and experienced team for your business. With enough knowledge and a strong team, it is sure to approach and sell very easily. Regularly monitor the Pro Marketing page for more marketing tips, computer-related knowledge.

Pages refer to online marketing knowledge:

http://promarketing.edu.vn/ - https://www.facebook.com/promarketingads