How to Write & Promote an Awesome Press Release for Your Educational Course

“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
PR is great for building a connection with your audience and promoting your key messages, consumers are more likely to believe and take note of something. Once you’ve created your online course, the next step is to start spreading the word. A great way to do that is to write a Press Release to announce its release. Keep this in mind, and know that they may shuffle through hundreds of news articles that day, so yours should stand out and inspire.
Detailed Step-by-step Guide to Land a Press Mention for Your Educational Press Release:

1. PR Strategy: Targeting as per location, course type, etc. Keyword selection specific to targeting. Hashtag for further social media promotion.

2. PR Drafting + Creative: Draft a very cohesive PR. Visuals are a key part of any content. Creative minds will create graphics for the respective PR.

3. Distribution to Media Networks: Distribute the PR to well-known publication & PR media network for your Institute.

4. Audience Specific Portal News Site: Carefully Target & select the news site desired for specific audience/students.

5. Social Media: Selecting Target Audience as per Location, Course, ETC. Posting on various Social Media Mediums like Facebook, Instagram, ETC. Cross Promotion on Social Groups for better reach.

6. Video: Create PR videos that makes the courses the focus point. Creating video as a driving force for an idea or a value represents the Institute. Using specific keywords for Video will help it to reach more students.

7. Industry Influencers: Industry Influencers are people who have a high respect from the people from their specific industry. They will be company’s voice which will influence the interests and beliefs of the ideal audience. In this case they can be Dean of renowned University, Education Related Politicians, Professors of big institutes. Reach them via Email, SMS, WhatsApp Marketing.

Do you want have an awesome PR for your Institute?
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