How To Market Local Spices Brand & Challenges to Over Come

How To Market Local Spices Brand & Challenges to Over Come

Spices are extremely popular, especially as the gourmet food trend continues to expand across the nation. A strong, wise and high-quality marketing plan connects your company to your customers. Without it, you will quickly find your spices business cut off from the marketplace. A strategic marketing tactics can help your small spices businesses scale their visibility with consumers.(BBGV1162021)

Challenges To Overcome

1. Unreliable Logistics Partners

You may be perfectly comfortable with your own local logistics and fulfilment partners. But once you go outside, your preferred providers may no longer be available. This can make it difficult to track orders or deliver products to customers in a timely manner. Ultimately, you will need to research which shipping carriers are available in the destination to determine which ones are reputable and affordable. Even reliable shipping providers should be able to provide tracking and insurance for your e-commerce shipments.

2. Managing Returns

The average return rate for online returns is 20-30%, though some industries experience even higher return rates. This significantly outpaces returns in brick-and-mortar businesses, where 5-10% of purchases are returned. Most customers expect the returns process to be free. If you charge customers to return an item that already didn’t live up to their expectations, you are unlikely to get their business in the future. Factor in the possibility that the product itself may have been damaged, and you won’t be able to recoup those costs by selling it again in the future.

3. Dealing With Customs Compliance

Survey data reveals that navigating customs compliance is viewed as the biggest challenge for e-commerce sellers, with 51% citing it as a major challenge for their brand. Different regions have different standards, and you need to be aware of local regulations so that your shipments don’t get stuck in customs. Lengthy delays can prove catastrophic for gaining repeat business from customers in a particular region.


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