How Artificial Intelligence Is Going to Change Digital Marketing

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”

With every passing day, Artificial Intelligence is creating new capabilities that were once considered impossible. The time has come for marketing, which has always been a human function, to be infused with the power of Artificial Intelligence. To back that fact, Gartner predicted that, “by 2020, 85% of customer interactions will be handled without a human.” This would take the form of chatbots and live chat software that does not need human personnel to drive conversations. Let’s take a closer look at the many other ways Artificial Intelligence is going to transform digital marketing.

1. Content Generation
2. Chatbots and Live Chat Software
3. Personalized Content Recommendations
4. Dynamic Pricing Models


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