Google AdWords is the advertising service offered by Google. Google AdWords system is based on the keywords determined by the advertisers. When you want to hit the target customer at the right time Google ad is the options which one should opt without any other thought to your mind, does not matter even if you are a new player in the web world. Google Ad helps you to bring more and more audience to your online shop. Even if you have a limited budget for online promotion by allocating the right amount of money on right keyword and timing can get the immense result through Google ads. You only pay when customer clicks on your ad it is also called PPC (Pay per click), you have the right to show your ad as per your own desire like at what time and on which location you want your ad to be displayed so that target audience can be covered and the result can be maximized.
How Does Google AdWords Works?
Google pay per click services. i.e. Google Adwords is largely focused on keywords. You need to bid on keywords which customers use as search terms. If using your search terms in Google search your ad is displayed and clicked then you need to pay for that click to Google.
Since you are not the only one using Google AdWords in your industry so you have to bid for those keywords against other marketers.
So higher the bid, more likely is your ad to get display in Google searches. But higher bid is not the only criteria which Google looks in order to display your ads.
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