Enduring Principles The Generational Secrets Behind a CenturyLong Business

“If fine brandy and whisky can be expertly distilled on a large scale, why not arrack?” This vision, introduced by Joseph Boniface Pereira, affectionately known as JBM, revolutionized spirit distillation in the country a century ago. As the founder of Rockland, Pereira set a new standard in the industry with his quest for perfection.

The journey began in Beruwala in 1924, where Rockland was established on a foundation of craftsmanship and passion, operating under the belief that quality products should speak for themselves. From its humble beginnings with just a few workers, Rockland has grown to employ over 500 people across Sri Lanka.

Facing numerous challenges along the way, the family-run group has adhered to a set of carefully cultivated values. With a focus on agility, care, exploration, honesty, and the relentless pursuit of perfection, Rockland has introduced innovative concepts in the alco-bev industry. It has emerged as Sri Lanka’s and potentially the world’s first green distillery while expanding its product range to meet international market demands.

Derek de Silva Wijeyeratne, Chairman of Rockland, and Amal de Silva Wijeyeratne, Group Managing Director, offer their perspectives on how these core values have guided the company’s evolution. Read More -- https://secretstalks.com/