Established brands offer a ready-to-go business model, recognised branding, and supplier networks. Rather than establishing the system from scratch, you reap the benefits of a system design and merchandising method already tested, with discounts on bulk buys that help to improve your margin. A Supermarket Franchise in India such as BigDeal will also take care of the marketing campaigns, software integration, and training staff. Independent businesses have to build credibility from scratch, whereas franchising gives you half of the reputation.