All vendors can access Amazon A+ content for free, while Amazon A++ content is available by invitation only. Amazon A++ content is chargeable too. As amazon A+ provides you with 17 basic modules to engage with, while A++ comes with 17 basic modules and 17 premium modules. The 970-pixel wide image you can use in Amazon A+ content, while the same for the A++ module can go up to 1464 pixels. Users can put up 5 modules per page when it comes to A+ content but they can go as high as 7 modules per page in the case of A++ modules. A+ + content has been found to positively impact conversion rates by up to 15%.