Do not assume that everything is in the brochure. Inquire about territory rights, renewal clauses, the extent of training, and if there will be any support offered in times of disruption. You may think that all grocery store franchise deals will have both equipment and stock at inception, but not necessarily so. You will also want to clarify any exit terms or conditions. If a franchisor is not transparent in the beginning, it may create a conflict down the road.