Augmented reality (AR) and virtual reality (VR) technology are revolutionizing the retail industry by offering immersive and interactive buying experiences beyond traditional techniques. AR/VR implementation in retail improves the real-world environment by overlaying digital data while creating simulated environments, allowing purchasers to explore digital shops or try on merchandise without leaving their physical places. These technologies promise to scale customer engagement, improve decision-making, and force sales by extending customized and dynamic interactions. However, many retail AR/VR integration problems involve addressing complicated technical problems that may impact overall performance, user experience, and feasibility.

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