About
Simon Porte Jacquemus, the creative mind behind the brand Jacquemus, has taken the fashion world by storm. Founded in 2009 when Jacquemus was just 19, the brand quickly became synonymous with playful designs, vibrant colors, and a distinct Mediterranean flair. Named after his mother's maiden name, Jacquemus pays homage to Simon's roots in Southern France, drawing inspiration from his childhood and the picturesque landscapes of Provence.
A Unique Vision
Jacquemus stands out in the fashion industry due to its unique approach to design. The brand is known for its minimalist yet striking aesthetic, often incorporating asymmetrical cuts, oversized proportions, and innovative silhouettes. This distinctive style has garnered a loyal following, including celebrities like Rihanna, Bella Hadid, and Emily Ratajkowski.
Key Collections
Several key collections have defined Jacquemus’s rise to prominence. The Spring/Summer 2018 collection, titled "La Bomba," showcased bold, sun-drenched colors and dramatic, voluminous pieces that captured the essence of a carefree summer. Another milestone was the Spring/Summer 2020 collection, "Le Coup de Soleil," which featured a stunning runway set in a lavender field, cementing Jacquemus’s reputation for creating visually captivating presentations.
The Iconic Mini Bag
One of the most iconic pieces from Jacquemus is the Le Chiquito mini bag. Despite its tiny size, the bag has made a big impact in the fashion world. Introduced in 2018, it quickly became a must-have accessory, symbolizing the brand’s playful and innovative spirit. The Le Chiquito bag is often seen in various vibrant colors and textures, making it a versatile statement piece.
Sustainable Practices
In recent years, Jacquemus has also been committed to sustainability. The brand has taken steps to reduce its environmental impact by using eco-friendly materials and sustainable production methods. This commitment to sustainability resonates with the growing number of consumers who prioritize eco-conscious fashion.
Digital Savvy
Jacquemus has effectively utilized social media to build its brand. Simon Porte Jacquemus himself is very active on platforms like Instagram, where he shares not only his designs but also glimpses of his personal life and inspirations. This transparency and authenticity have helped to create a strong connection with the brand’s audience, fostering a sense of community and loyalty among fans.
