JIVA Gosala was founded by HH Chinna Jeeyar Swamiji as part of his divine mission to preserve indigenous Indian cow breeds such as Gir, Ongole, and Pungunuru, which are on the verge of extinction. As one of the leading cow care initiatives in Hyderabad, JIVA Gosala focuses on protecting native species and providing compassionate care for old and neglected cows. The Gosala ensures that every cow receives nourishing food, clean shelter, and proper veterinary attention. Devotees can participate in this sacred cause through Go-Seva (service to cows), Go-Puja, and Go-Danam (cow donation), thereby upholding the spiritual and cultural significance of the cow as a symbol of dharma, purity, and selfless giving.