Brief profile of your company: industry, products/services

Negative keywords: specify all words and phrases (e.g., brand name) that you don’t want publishers to use in contextual ads

Benefits for customers: 24/7 or free delivery, wide variety of exclusive brands, positive reviews on third-party websites, high customer satisfaction rate, etc.

Target audience portrait: gender, age, income, occupation, marital status, etc.

Popular products: specify your bestsellers

Brand positioning tips: tell publishers what they should emphasize; specify words or phrases they should use in ads, etc.



Campaign mode - Offline

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