IndiaFirst Life the 23rd entrant in the Indian life insurance industry launched its operations in No

IndiaFirst Life, the 23rd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (44% stake) and Union Bank of India (30% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26 percent stake in IndiaFirst Life.

Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception. IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale.

Campaign Detail: It is a CPL (Cost per Lead) campaign in which affiliates must divert the traffic to the advertiser website and derive qualify leads. Advertiser offering their affiliates to run it Pan India with the targeting of audience which mentioned under the targeting criteria. All allowed promotional methods are selected under traffic sources.

This is an offline campaign .

Targeting audience - 21-40 yrs, Income more than 5 lakhs

Objective: To generate eligible and intent customer leads for Indiafirst Life Insurance.


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