HubSpot is an established CRM software solution with a 38.59% market share and thousands of users that leverage it to expand their businesses. Known for its marketing, sales, and operations automation capabilities, HubSpot also provides a customer service solution to support customers.

Through HubSpot Tickets, companies can manage customer requests in one shared inbox. But customers are now on Slack, right? Thus, it makes sense to manage these requests within a platform that’s convenient for all parties involved.

The native HubSpot and Slack integration is inefficient and clunky, forcing teams to switch contexts and causing frustration due to significant inefficiencies. Thena rose to the challenge of creating a powerful bi-directional communication between Slack and HubSpot.