In 1909, Johnnie Walker Black Label became just Black Label. Whisky aficionados think it is the pinnacle of Scotch sophistication and hold it in the greatest regard. Every bottle of Black Label is the result of twenty years of meticulous planning. The whisky within will come from Scotland’s premier distilleries and have been matured in the finest casks. Because of the subtle differences in wood, environment, and location, each whiskey matures differently. The expert mixing of various whiskies by the Master Blenders produces whiskies with an amazing variety of flavors. Not only has Black Label maintained its original goal since its inception, but it has grown to become the world’s most popular premium blended Scotch whisky. This demonstrates the inventiveness and pioneering spirit of the Walker family.