Generative AI refers to the use of artificial intelligence to generate new content such as text, images, videos, or even ad campaigns. In marketing, this means being able to deliver tailored messages, design creative assets at scale, and automate customer interactions with human-like precision.
According to a 2024 McKinsey report, companies using AI in marketing have reported a 20–30% increase in customer engagement and conversion rates. This clearly shows that generative AI isn’t just a buzzword it’s a real driver of business growth.