People are inundated with marketing material today, whether it be through cold phoning, display commercials, promotional emails, or other means. Now that we have a new channel, we can generate leads and speak with prospective students and their parents in confidence. I’m not referring to the purportedly educational WhatsApp group. To allow students and parents to contact you and have a more individualized dialogue, you can publish your Whatsapp business number on your website by utilizing the WhatsApp Business API.