Blinkit (formerly Grofers) is Founded in 2013 by Albinder Dhindsa and Saurabh Kumar, Blinkit has redefined the way urban India shops for groceries, it provides a fast as well as convenient alternative to grocery shopping for time-strapped city residents. Its dark store model is a convenient way to maintain seamless delivery of goods thus creating a profitable Blinkit Dark Store franchise in one of the world’s largest E-commerce markets.

Blinkit, which claims to deliver groceries and everyday essentials in minutes, operates via a network of dark stores. A dark store is a retail distribution center or an outlet that caters strictly to the flow of online shopping orders. The dark stores are not open to walk-in customers, in contrast with retail outlets. Instead, they are micro-fulfillment centers where Blinkit can store and dispatch purchases, meaning it is well-placed to fulfill orders rapidly.

The dark store model owes much of its popularity to the fact that it can satisfy increasing consumer requirements for same-day and instant delivery, particularly in urban areas with high-density populations. Blinkit’s expansion strategy is centered around increasing the number of these stores to ensure that no customer is more than a few kilometers away from one of their hubs, thus enabling them to deliver orders in as little as 10 minutes.