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Article briefs about a marketing development and consulting companies, brings new concept of product development, then actually implements that development and finally deal with product marketing to explore promotion and enhance overall ROI. When you launch a new product into the market, you need to be very conscious. New product development is one of the most important mechanisms of product policy and product management. Product lines and products should be appraised and are positioned effectively. Brand decisions should be always taken wisely. For a high level of growth, a company has to look beyond its existing products. A progressive company has to consider new product development as a fundamental element of its product policy.