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Animation has always been a powerful visual storytelling medium, but since the COVID-19 pandemic hit, animations have become one of the hottest trends in content marketing.

The animation is usually a vastly underestimated and underemployed tool in both B2C and B2B marketing. Because there are many options such as live-action interviews or films which are now much more restricted due to COVID-19, we're seeing more brands are open to giving the animation a try.

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