What is a backlink?

Backlinks on a website pointing to your website are all hyperlinks. It is a kind of citation in which somebody refers to a topic related to you, your service or your product. Backlinks is one of a number of Google-used metrics for measuring a page value. Sometimes backlinks are called incoming links, inbound links, in links, or inward links.

Search engines were quite basic in the early days of the Internet, based solely on matching keywords. The website’s owners realized that they were able to take advantage of this weakness by using “keys” to create websites that contain massive lists of keywords, plastered with advertising banners. Such websites operated primarily for ad revenue production. The more users are rated on a SERP, the better for your service, when Twitter, Bing or a search engine produce the first search results in answer to quest.