The Competitive Advantage of Nations: M. Porter’s Approach to Globalization

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Michael E. Porter established the approach to improve the competitive advantage in the age of globalization. Porter&rsqu...

  • Category: Other Classes
  • Published: 03/01/2015
  • Current Rating: /5 0 Vote

    Description

    Michael E. Porter established the approach to improve the competitive advantage in the age of globalization. Porter’s Diamond model explains the competitive strengths of nations. So this concept is undeniably valuable for business and management students in order to strategize the global marketing plans.


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