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Who is your target audience? How do you reach out to them or make them reach out to you? How many people have you been able to “educate” so far?
Every individual who seeks financial advice is our audience. A person who wants to be aware and informed before buying any product where he/she is not misled or misguided leaves a missed call on our helpline and we reach out to them.
Word of mouth also plays a very critical role in our business and helps us increase our reach and presence. People also reach us through the content on our website, articles published on leading portals, magazines, and newspapers in various languages, handbooks, education through videos on YouTube and TV shows, and our very own IndianMoney mobile application.
Indian money has educated close to 36 lakh people so far.
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