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Social media is one of the greatest platform of this era and social media marketing (SMM) is a form of internet marketing that uses social networking websites as its marketing tool. The goal of social media marketing is to produce such content that may be helpful for the company to promote its name and businesses to people all around the globe. The user who runs hisbusiness in an offline store with limited reach of its brand name, can increase his brand awareness through social media marketing.It will enablehim to increase reach of his business advertising and to target and attract more customers. Social Media marketing is a social media optimization, which facilitates easily access to the customer. Social media marketing involves posting of marketing content through social media platforms such as facebook, whatsapp, Instagram, linkedin etc.

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