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Stage One: Creating Brand Awareness The first stage is introducing the business to potential customers. At this point, people may not know the company or understand what it offers. Businesses can use several channels to increase awareness, including: Search engine optimization Social media marketing Informative blog content Video marketing Display advertising Online publications Local search visibility SEO can be particularly valuable because it allows businesses to appear when users search for topics related to their products or services. For example, a Bangalore-based business can create informative resources around common questions in its industry. These resources may attract users who are still researching their options. Stage Two: Generating Interest Once people become aware of a brand, the next objective is to provide enough information to maintain their interest. 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