31/01/2019 Professional & Short Term Course
Founded in 2007, Hybris is an eCommerce platform which allows its consumers to sell in both B2B and B2C markets effectively. In the last 8 years, the software has evolved significantly (now on version 5.5) and now positions itself as "an omni-channel commerce solution which helps customer engagement". In 2013, Hybris was acquired by SAP. It has a truly global footprint with over 500 customers and can boast names such as: Samsung, 3M, Vodafone, Oakley, Bridgestone and Carphone Warehouse on its roster. In the last 5 years I've seen a significant market share growth and adoption by some very high profile customers.
This means you can sell online, mobile, in-store and via a contact center. One of the key pieces of the suite is the Product Content Management (PCM) module. This allows you develop an engaging customer experience by putting the product at the heart of the sale. By presenting consistent, rich content and delivering images, videos and product data from a single location you have the ability to go to market more quickly. This also enables marketing departments to improve SEO and provide localized content for international campaigns. Additional business functionality is delivered by a central Order Management System and a module to control billing.
From a technology perspective Hybris is a Java based application and it typically hosted as part of a 3 tier architecture comprising of web, application and database layers. The web servers, situated in a DMZ, will typically redirect traffic to the app servers. The database platform can consist of any SQL based solution but typically MySQL is used for small to mid-sized businesses and Oracle for more enterprise deployments. Hybris operates well in a virtualization environment with control over server resources. This flexibility to rapidly deploy new instances give the scalability to meet modern eCommerce challenges. As with any enterprise platform non-production environments often include one or more of: staging, UAT, smoke, SIT and development.
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