Outdoor marketing in the rural areas is a different ball game altogether. Accepting the fact that most of India's population stays in rural areas and is unschooled makes outdoor advertising rural market a challenging proposition. Since the population in rural areas is uneducated, addressing them through visual aids can be beneficial. Acclimatising them with brands and products can be difficult but not impossible to achieve. Organizing skits, magic shows, fairs and exhibitions can increase brand awareness in villages.