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Rising awareness associated with personal hygiene and the increasing importance of hair care products among consumers globally are certain factors driving the demand of the global protein shampoo market. The growing hair related problems such as dandruff, hair loss, split hair, and other scalp related issues motivate the target consumers to opt for protein-based shampoo. Furthermore, the increasing air and water pollution has resulted is growing the occurrences of hair associated diseases at a global level. The rising awareness related to the exceptional benefits provided by the protein shampoo, coupled with the increasing consciousness about wellness and sanitation, will further boost the growth of the market during the forecast period. On the other edge of the spectrum, the growing awareness associated with the side effects of harsh surfactants used in protein shampoo will restraint the growth of the market in the upcoming years.

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