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Let us look into each individual channels. The newspaper is very expensive and has a limited life. It is dull next day. A lifetime of the ad is only one day and even a quarter web page ad in paper having 100000 circulations will run Thousands of rupees. Whereas Television ads are much expensive depending on the time slot. One needs to shoot an ad film which causes it to be a very expensive proposition high of the little company. Same thing with Advertise in Indian Magazine where lifespan is little more than paper. Radio and Roadshows are also high of many little agencies.

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