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In today’s world of modern technology, there is no denying the fact that internet marketing or digital marketing is on high demand. In just a short period of time, digital marketing has grown from a mere dubious trend to a significant influence. Even the government of India has declared to make the country digital. Earlier, digital marketing courses were considered as mere modules among the plethora of other marketing courses, but now the scenario is different, especially in India. In both professional and academic curriculums, this course has now appeared as a standalone subject in its own field.

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